‘How will you react?’ ABN AMRO has a strong focus on sustainability and creating sustainable value for their clients. At their 46th annual World Tennis Tournament in Rotterdam ABN wanted to explore new ways of storytelling to highlight the important message of becoming a more sustainable world.

In close collaboration with their corporate clients team we developed RE-ACT: a multi-sensory experience through the layers of sustainability. A full week the Sensiks pod was transformed into an ‘elevator of sustainability’ taking their clients, employees and stakeholders on this immersive VR journey featuring scent, wind, heat and intense spatial audio.